Kensington Skin Clinic
“Future Connect Training equipped me with the skills to grow my business, and Future Connect Media took it a step further by transforming my digital presence. The new website and SEO efforts have significantly boosted our visibility and client base. I couldn’t be happier with the results!”
Kristina Jersova
Founder, Kensington Skin Clinic

Client Overview
Our client, the owner of a growing aesthetic clinic, began her journey as a Digital Marketing student with Future Connect Training. At the time, she operated a single clinic. Using the knowledge gained from her training, she implemented effective marketing strategies that significantly contributed to her clinic’s growth. Today, she proudly operates three successful clinics. Recently, she approached Future Connect Media to take her business to the next level by revamping her website and managing her SEO efforts.
The Problem
Despite her business growth, the client faced limitations in her digital presence:
- Website: The existing website lacked a modern, user-friendly design and did not effectively communicate the brand’s professionalism and services.
- Low Search Visibility: The clinic struggled to rank on search engine results pages (SERPs) for relevant keywords, limiting its ability to attract new clients online.
Our Analysis Indicated
Our team conducted an in-depth audit and discovered:
- The website lacked on-page SEO optimization, including missing meta tags, alt attributes, and keyword integration.
- Competitors were outranking the clinic due to better-targeted content and local SEO strategies.
- The site’s performance was hindered by uncompressed images and excessive JavaScript, slowing load times.
- The design wasn’t fully mobile-friendly, impacting user experience on smartphones and tablets.
Our Approach
- Website Revamp:
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- Complete Digital Redesign: We rebuilt the website from scratch, focusing on modern aesthetics, intuitive navigation, and mobile responsiveness.
- Enhanced Content: Added detailed service pages, client testimonials, and engaging visuals to build trust and credibility.
- Multi-Location Integration: Implemented location-specific pages with maps, contact details, and tailored information for each clinic.
- SEO Strategy:
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- Keyword Research: Identified high-performing keywords relevant to the aesthetic industry and the client’s services.
- On-Page Optimization: Optimized website content, meta tags, and headers to improve search engine rankings.
- Local SEO: Focused on optimizing Google My Business profiles for all three clinics and implementing location-based keywords.
- Content Marketing: Developed a blog strategy featuring topics like skincare tips, treatment insights, and client success stories to drive organic traffic.
Results Achieved
The transformation was remarkable, and the clinic experienced:
- 200% increase in organic website traffic within 6 months.
- Top rankings for local keywords, making Kensington Skin Clinic the go-to choice for aesthetics in London.
- 50% faster page load times, leading to improved user engagement.
- 20% growth in bookings through the website’s new design and functionality.