Responsibly Sourced Coffee For Businesses Across The World
“Future Connect helped me in achieving the design for the website that I wanted with all the necessary online ordering functionalities. Their design and development team were in sync with my vision of the website, and since then I have been driving sales continuously.”
Blaise Tete Tamukui
Founder, Flevo Coffee
The Brief
Flevo Trade was set up to provide coffee shops, restaurants and other businesses with coffee grown in Central and East African soil. They wanted businesses to experience what true flavour can taste like, when you look after the growers and farmers.
They believe that the best coffee comes from those farms and communities which are looked after, which is why thy take special care to only sell beans and blends that can be traced to where they were grown.
Their range is full of flavour, rich aromas, and a sense of fairness. Based in Manchester, they are able to supply businesses across the World.
The Problem
Flevo trade Ltd. came to us when their sales were stagnant due to a lack of online presence. The company previously relied on word of mouth and referrals, but struggled to expand beyond its current customer base. Despite trying to run a Google advertising campaign, It wasn’t getting good results.
Our Analysis Indicated…
Our research found that campaigns were placed in the wrong places and the keywords chosen were too broad to demonstrate clear buyer intent.
Additionally, the client’s strategy was to focus on too many aspects at once, which prevented it from achieving significant success or progress. The website failed to effectively communicate the trust and confidence that Flevo Trade has built within the community.
Our Approach
We created a new website designed to increase both organic visibility and conversion rates.
This includes implementing clear call-to-action (CTA) buttons, integrating live chat functionality, and more. As a result, the number of conversions increased instantly by 2.6x and within his first three months, he achieved an amazing 400% increase in organic search traffic.
Results Achieved
- 400% : Increase in Organic Traffic
- 2.6X : 2 Increase in Conversion Rate