Evotax
“I thought of building this website my self-using online tools, however the added functionality I required, was not achievable without a skilled developer. They did help me in achieving my goal project within less time than I expected.”
Bilal Khalid
Founder, Evotax
The Brief
Evotax offers its services to trucking companies providing international road transport of goods inside and outside European Union. Their specialists have many years of experience in the field of accounting, taxes, settlements of drivers’ working time and insurance of transport fleets. Day to day they help to obtain leasing for fleets to support the growth and development of clients.
The Problem
Bilal approached us seeking guidance on scaling his business after achieving remarkable results for his clients through his new online program. Additionally, he was uncertain about selecting the optimal advertising platform for running ads.
Our Analysis Indicated
After a thorough discussion with Bilal about his offering and target audience, we decided that Facebook ads were a great way to scale. The platform’s interest-based targeting aligned well with Rob’s goals, and the demographics of Facebook users also closely matched Rob’s target customers.
So our proposal to Bilal was to develop engaging video content that focused on specific pain points. This content serves as a value-driven approach to your advertising campaigns, encouraging engagement and expression of interest from your ideal customers.
Our Approach
To launch the campaign, we leveraged the interests and psychographics that Bilal provided for our target personas and carefully selected cold audiences to launch value-driven video content.
The main goal of this phase was to quickly assess different cold audiences to identify those showing the highest engagement with the content. This was an important indicator that Evotax was able to reach people who agreed with the topics he raised in his videos. We then retargeted the most active views of our video content in our Retargeting campaign.
Amazingly, we achieved a cost per lead of less than £7.This approach ultimately resulted in a 5x initial return on ad spend (ROAS) , and surprisingly, after implementing additional lead nurturing campaigns on the back end, his subsequent ROAS increased 30 times.
Results Achieved
- 30X : Return On Ad Spend (ROAS)
- Achieved through a highly targeted Facebook Ads campaign consistent of both top of funnel content and retargeting for conversions.